|
Ser No
|
Model
|
Recommended Action
|
Action by
|
Priority
|
NEC DECISIONS & ACTIONS
|
Date & Target Date
|
|
01
|
Engagement
|
Give-away cards with contact details facility printed and held centrally
|
CCT
|
High
|
Action by Nat Sec report- back to NEC Mgt
|
Target Jul 2010
|
|
02
|
Engagement
|
Promotional DVD of the Association distributed to all RAF Regt Training Units and other larger RAF Training Units
|
CCT
|
Low
|
|
|
|
03
|
Engagement
|
Regular adverts in; RAF News, Air Mail, also other relevant Trade Assoc publications
|
CCT
|
High
|
- Advert was placed on RAF Annual Book for 2010.
- Branches are encouraged to utilised free local adverts in RAF News and Air Mail
|
16 Jan 2010
|
|
04
|
Engagement
|
Website – review and make it more friendly for first-time visitors
|
CCT
|
High
|
Some improvements has been made to increase impact – under review
|
Jan 2010
|
|
05
|
Engagement
|
Plan. Design and prepare- Off-the-shelf adverts for newspapers and other publications
|
CCT
|
Low
|
|
|
|
06
|
Engagement
|
Plan. Design and prepare- A5 Leaflets for universal usage- with customising facility
|
CCT
|
High
|
|
|
|
07
|
Engagement
|
Plan. Design and prepare- A3 laminated posters for universal usage- with customising facility
|
CCT
|
High
|
|
|
|
08
|
Engagement
|
Nationally produce e-newsletters to promote national & area news and forthcoming events.
|
CCT
|
Med
|
|
|
|
09
|
Engagement
|
Advertise in peer-interest websites such as Ex-National Service, Northern Ireland Veterans etc
|
CCT
|
Med
|
|
|
|
10
|
Retention
|
Regt Shop- better link with the shop and produce a shop window through our website
|
CCT
|
Low
|
|
|
|
11
|
Retention
|
RAF Honington – Permanent Displays Boards with leaflets dispensers in Training Wg, FP HQ, Messes and clubs.
|
CCT
|
Med
|
|
|
|
12
|
Retention
|
Honington FP HQ- Promotion of membership to and links to Sqns & Aux Sqn Associations
|
CCT
|
Med
|
|
|
|
13
|
Retention
|
Multi- year Membership(3 and 5 year “deals”) – review and offer incentives for retention
|
NEC
|
High
|
NEC Action – 3 year start membership with £5 discount offer initiated- by Memb Sec
|
16 Jan 2010
|
|
14
|
Retention
|
Promote the value for money nature of The Centurion magazine as an additional retention tool. Developing member benefits
|
CCT
|
Med
|
|
|
|
15
|
Retention
|
Use our Ladies Section (?) – to support and befriend wives of gunners away on operations via existing welfare teams at Honington
|
NEC
|
Med
|
NEC- agreed this as unworkable – RAF/Corps/Station welfare channels in place
|
16 Jan 2010
|
|
16
|
Benefits
|
Develop the Flash magazine further to integrate commercial adverts and offers. Link with sector supplies to promote discounted services and products- Example RAFA membership offers
|
NEC
|
Low
|
|
|
|
17
|
Benefits
|
Review Membership classification, to formalise
(1) Value of Friend membership
(2) Value of Family membership
|
NEC
|
Med
|
NEC agreed- the current Associated Membership status covers this provision. Local “friend” is a matter for local branch and is encouraged
|
16 Jan 2010
|
|
18
|
Promote youth link
|
Branches encouraged forming relationship with local cadet force units in the area. Promote associate or friend members to volunteer staff.
|
CCT
|
Med
|
|
|
|
19
|
Communications
|
Address delay in NEC minutes being published
|
NEC
|
High
|
Action by Nat Sec – draft minutes within 14 days.
|
18 Jul 2010
|
|
20
|
Social /Welfare
|
Closer involvement of members in planning and deciding on national social events.
|
SSC
|
High
|
|
|
|
21
|
Communications
|
Publish 3 editions of The Flash; Oct, Feb and July.
|
NEC
|
High
|
NEC agreed for 3 edition starting 2010
|
18 Jul 2009
|